Instituto Mercado Popular

free economy and social justice


We’re currently developing brand identity, design language and the news website of instituto mercado popular, an online data-driven political journal.

Their core values are: beeing progressive on the social field, while supporting free market as the best way to achieve economic growth and equality.

from 0 to final brand
1 month
3 months

visual design

The new brand was designed following their values and their aspects of tolerance, transparency and the use of statistical evidence. The use of strong color and mixing straight lines and curves is the materialization of it.


Color Palette


Primary Brand

Monotone Brand

Social Media Assets

Maps & Graphs