We’re currently developing brand identity, design language and the news website of instituto mercado popular, an online data-driven political journal.
Their core values are: beeing progressive on the social field, while supporting free market as the best way to achieve economic growth and equality.
from 0 to final brand
1 month
ETA
3 months
visual design
The new brand was designed following their values and their aspects of tolerance, transparency and the use of statistical evidence. The use of strong color and mixing straight lines and curves is the materialization of it.
Typography
Color Palette
#242526
#E9463C
#FFF
Primary Brand
Monotone Brand
Social Media Assets
Maps & Graphs
